Targeting and Segmentation

Target the Right Buyers

EDGE includes a comprehensive List Building Wizard that enables Clients to build and execute targeted marketing campaigns. 

Advanced Segmentation Capabilities

Using the EDGE List Build Wizard, Clients can aggregate data assets and apply filters that include demographic parameters, location specifications and more. The List Building Wizard also includes an automated opt-out suppression function based on the type of marketing effort being created (i.e. email vs. direct mail). In addition, Clients have the ability to exclude certain assets for suppression (i.e. already registered list) at their discretion. Lastly, each campaign generated through the List Building Wizard contains automated tracking information to measure direct and indirect conversions as well as capabilities to measure the effectiveness of each included asset source. Lists can be exported for execution, uploaded to a secure FTP site or saved for further use.

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