Measure and Evaluate Your EffortsCreate, manage and monitor your marketing campaigns in real-time, entirely through EDGE.
Create and Execute Your Marketing Plan
Clients can create a digital marketing plan directly in EDGE that includes audience, budget and timeline information. Once a campaign is activated through EDGE, there are different options available to track and measure both direct and indirect conversions. In addition to measuring the overall campaign effectiveness, EDGE also provides feedback on each of the source assets included in the marketing activity.
The guiding principle behind the campaign management capabilities in EDGE is to take all the different elements that go into creating a marketing action and provide real-time feedback on the effectiveness of each of those components. The goal is then for the client to take those real-time results and apply it to an active event campaign.